Instagram Reels money calculator: what could your Reels earn?

We use the public view count shown on each Reel. A campaign pays on the views an approved Reel collects, with two limits around that number. The minimum is the views a Reel needs before it earns anything, typically 2,000 for music. The cap is the most one Reel can pay, typically $1,000. A Reel under the minimum earns nothing, and views past the cap add nothing, which is why a single viral Reel does not pay without limit.

The calculator reads your public Reels from the last 30 days, newest first, and skips pinned ones. Photo posts, carousels and Stories are not read, because campaigns pay for video. Accounts that post very often may have more Reels than we can page back through, in which case the result is a lower bound and says so. With no Reels in the window we use your latest 10 instead. Private accounts cannot be read.

Instagram's creator page lists subscriptions, gifts, badges, brand-partnership tools and bonuses as ways to earn. It describes bonuses as rewards for the performance of Reels, carousels and single-image posts, and it states no per-view rate for Reels, so you cannot work out in advance what a given number of views will pay.

A campaign is the opposite: an artist, label or brand publishes the rate per view, the cap and the minimum before you post, so you can calculate an outcome from your own view counts. The two are not exclusive, since one is Instagram's own system and the other is a brief from a campaign owner. This page measures only the campaign side, and Instagram's terms can change, so check its creator pages for the current picture.

Choose your cover on purpose: it is what your profile grid shows before anyone presses play. Make the edit work with the sound off as well as on, add the on-screen text the brief asks for, and post from the Reels composer instead of re-uploading a file stamped with another app's watermark. If you already make edits for TikTok, check the table below to see which campaigns also accept Reels, then adapt the cut rather than copy it. The guide to Reels and Shorts compares the formats.