UGC earnings calculator
UGC earnings calculator: what would your content earn?
UGC (user-generated content) campaigns pay creators for posts that look like a real person's discovery of a product, app or game. 2 UGC campaigns are live right now, out of 105 campaigns tracked by ClippingCalc. Paste your account and we show what your last 30 days would have earned, and what else fits when UGC is thin.
What UGC campaigns are
UGC is content that looks and feels like it came from a real user instead of a brand: a reaction, a first impression, a quick demo, a clip that reads as a genuine find rather than an advert. In a pay-per-view campaign the brand still wants views, but it wants them from posts that blend into the feed. The brief spells this out, asking for a natural tone and no obvious ad language.
What you are asked to make varies. Some briefs want you to film your own take, others supply clips or assets to build on and ask you to make them feel native. Either way you post on your own account and earn from the views, usually with a minimum length and a clear list of what must not appear. UGC is the smallest type we track: 2 of 105 live campaigns. If clips or songs suit you better, see the clipping calculator and the edits calculator.
How UGC campaigns pay
The average live UGC campaign pays $925 per 1M views on TikTok, ranging from $750 to $1,100. The typical cap is $650 per post and a post needs about 2,035 views before it earns. With only 2 campaigns behind it, the average moves a lot whenever one ends or a new one starts.
Be careful when comparing this with other UGC work. Many brands pay UGC creators a flat fee per finished video, whether or not it is ever posted. The campaigns tracked here pay per view, with a rate per 1M views, a cap per post and a minimum number of views, so the two numbers are not comparable. For scale, the average live music campaign pays $1,257 per 1M views on TikTok and the average clipping campaign $934 per 1M views.
- Live UGC campaigns
- 2
- Average rate on TikTok
- $925 / 1M
- Typical cap per post
- $650
- Typical minimum views
- 2,035
| Platform | Live UGC campaigns | Average per 1M views | Range per 1M views |
|---|---|---|---|
| TikTok | 2 | $925 / 1M | $750 / 1M to $1,100 / 1M |
| Instagram Reels | 2 | $925 / 1M | $750 / 1M to $1,100 / 1M |
| YouTube Shorts | 2 | $925 / 1M | $750 / 1M to $1,100 / 1M |
Updated Oct 23, 2026. Typical values are medians; caps run from $200 to $1,100 per post. These are campaign terms, not guaranteed earnings.
Frequently asked questions
What is a UGC campaign?
A campaign that pays creators per view for content that looks like it came from a real user: a first reaction, a demo or a find, rather than a polished advert. The brief explains the product, the tone to use and what must not appear, and you post the result on your own account.
How many UGC campaigns are live?
As of October 2026, 2 of the 105 live campaigns tracked by ClippingCalc are UGC campaigns. The mix changes as campaigns start and end, so this page recalculates from the latest campaign data every few hours (last updated Oct 23, 2026).
How much do UGC campaigns pay?
As of October 2026, the average live UGC campaign pays $925 per 1M views on TikTok, with a cap of $650 per post and about 2,035 views needed before a post earns. That is a per-view rate. It is not the flat per-video fee some brands pay UGC creators.
What if there is no UGC campaign for my platform?
The calculator tells you so and does not invent an average. It then suggests the best matches from other campaign types for your account, labelled with their type, so you still see something you could join. Switch platform with the pills above the box if your content also works on another one.
How is UGC different from clipping or edits?
Clipping cuts moments out of someone else's long-form content, and edits cut footage to a promoted song. UGC asks for something that feels original and personal to you, in your own voice, about the thing being promoted. The payment mechanics (rate per 1M views, cap, minimum views) are the same across all three.
Keep exploring
Guides on this topic, and the calculators for the other campaign types.
Ready to get paid for UGC?
Browse live campaigns, pick one that fits your voice and earn per view.
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