Gambling Logo Campaigns: How Casino Brands Pay Clippers

What a logo campaign is

A logo campaign (also called logo clipping or a sponsored overlay) pays you to put a brand's logo or watermark on a short video. The video can be a clip from a stream, a meme or a reaction. What makes it a logo campaign is that the brand's mark must be visible, and the payout is tied to views.

Payment usually follows the same model as other paid campaigns: a rate per 1M views, a maximum payout per post and a minimum number of views before a post earns anything. If you are new to this, what is clipping and how to make money clipping cover the basics.

As of October 2026, the 15 live logo campaigns tracked by ClippingCalc pay a median of $140 per 1M views on TikTok, ranging from $80 to $2,000 per 1M views. The typical cap is about $250 per post and the typical minimum is about 2,000 views. Those campaigns come from a mix of gaming marketplaces, wallets and betting brands, so treat the numbers as a general guide to logo work, not as casino rates.

Use the earnings calculator to see what your recent posts would earn at typical campaign rates. It gives an estimate, not a promise.

How gambling brands became big logo-campaign buyers

Large parts of the online gambling industry cannot advertise the usual way. Many markets restrict or ban gambling ads, and licensed operators face strict rules. Offshore and crypto casinos in particular have leaned on creators, because a streamer or a viral clip reaches people without a conventional ad buy. Stake, for example, sponsored the streamers xQc and Trainwreckstv while they were on Twitch.

The 2022 Twitch ban and the rise of Kick

On September 20, 2022, Twitch announced that from October 18, 2022 it would ban streaming of gambling sites with slots, roulette or dice that are not licensed in the US or in jurisdictions with comparable consumer protection. It named Stake.com, Rollbit.com, Duelbits.com and Roobet.com. Sports betting, fantasy sports and poker were not covered. Twitch's own safety pages also say that a logo overlay promoting a prohibited site, such as stake.com, counts as a violation.

Around two months later, in December 2022, the streaming platform Kick launched. It is backed by the Stake founders Bijan Tehrani and Ed Craven, and the two companies share a parent, Easygo. Kick takes a much smaller cut of creator earnings than Twitch, and gambling streams became a large part of its early content. Since February 1, 2025, Kick has allowed gambling streams only from sites that verify users are at least 18.

Stake's sponsorship footprint

Stake was founded in 2017 and operates under a Curaçao licence. It became the UFC's official betting partner in 2022, was Everton's front-of-shirt sponsor from the 2022-23 season, and sponsored Alfa Romeo in Formula One in 2023 and Sauber in 2024 and 2025. On Kick it sponsored creators including Drake and Adin Ross.

Watermarks on viral clips

In 2024 the model moved beyond streams. Slate reported in November 2024 that Stake appeared to be paying X accounts to put its logo on the memes and clips they post, often reposted from other platforms. One account it identified as an early example, @FearedBuck, began posting Stake-watermarked videos in August 2024 and grew from about 64,000 to more than 645,000 followers. Slate also reported that Community Notes flagged the sponsored posts as undisclosed promotions, and that later watermarks added text such as "Gamble Responsibly" or "This Is An #Ad". The UK's Advertising Standards Authority said in October 2024 that it would monitor the watermarks.

That is the clearest public example of logo clipping at scale, and it also shows the pushback it attracts. In February 2025 TGP Europe, Stake's UK partner, agreed to shut the UK site, after a Gambling Commission investigation into Stake-linked advertising.

How clippers take part and what briefs ask for

Formats vary, but logo campaign briefs tend to ask for the same things.

• Logo placement. The provided logo must appear, sometimes in a set corner or at a set time in the video.
• Minimum duration on screen. Some briefs say how many seconds the logo must stay visible.
• Do not cover the content. The logo must not hide the main action, faces or captions.
• Provided or approved footage. Many briefs supply clips or restrict where footage may come from.
• Disclosure. Briefs for regulated industries often require a tag such as #ad or the platform's paid-partnership label.
• Your own account. The post must go on an account you control, and it must follow the platform's rules.

Because the logo is the product, a clip that is missing it, or shows it too briefly, is a common reason a post is rejected. See clipping campaign rules and why clips get rejected for the checklist. For realistic numbers on what clippers earn, read how much do clippers make.

Rules and risks

This is the section to read twice. Promoting gambling is a regulated activity, and you carry some of the risk as the person posting.

• Age. Only take part if you are of legal gambling age where you live (18 or 21 depending on the country or state). Never aim gambling content at minors or use youth-appealing styles. UK advertising rules, for example, say gambling ads must not strongly appeal to under-18s and must not feature anyone who appears to be under 25 gambling.
• Local law. Gambling advertising is illegal or restricted in many countries and some US states. An offshore brand's licence does not make promotion legal where you live. Check your local rules before you post.
• TikTok. TikTok's Community Guidelines say it does not allow the facilitation or marketing of gambling, with limited exceptions for paid advertisements by advertisers with its explicit permission. Under its Branded Content Policy, gambling is a restricted industry: only invited creators working with approved brands may post it, only in listed markets, and only to viewers over 18, with the commercial content disclosure toggle on.
• YouTube. YouTube prohibits content that links to or facilitates access to uncertified online gambling sites, including by logos and verbal references, and it age-restricts content that promotes online gambling. Repeat violations can lead to strikes and channel termination.
• Disclosure. In the US the FTC expects a clear disclosure of any material connection with a brand, placed where it is hard to miss and in the video itself, not only the description. In the UK the ASA expects ads to be obviously identifiable as ads.
• Account risk. Posts can be removed, reach can be limited and accounts can be restricted. Do not build your only account around this kind of content.
• Responsible tone. Never imply gambling is a way to make money or solve money problems. Do not promise returns.

Platform rules change often and differ by country. Read the current policy pages for each platform you post on, and follow the campaign's brief. This guide is not legal advice.

Is it worth it?

Logo campaigns can pay well for the views they earn, but gambling-related ones come with higher account risk than most clipping work. Many clippers choose campaigns in other niches, such as music, movies and TV, anime or sports, to avoid that. If you do consider a gambling-related campaign, read the brief and the platform policy first, and make sure you meet the age and disclosure rules in your market.

Sources

• Shacknews: Twitch gambling policy update (2022)
• Twitch gambling education resource
• Wikipedia: Kick (service)
• Wikipedia: Stake (online casino)
• Slate: Why Stake is stealing memes on X (November 2024)
• TikTok Community Guidelines: Regulated goods and commercial activities
• TikTok Branded Content Policy
• YouTube Help: Illegal or regulated goods or services policies
• FTC: Disclosures 101 for social media influencers
• ASA and CAP: influencers' guide to making clear that ads are ads
• ASA: CAP Code section 16, gambling