{
  "name": "Clipping Rates Index (October 2026)",
  "description": "What live clipping, music, logo and UGC campaigns pay per 1M views on TikTok, Instagram Reels and YouTube Shorts, with per-post caps and minimum views.",
  "publisher": "ClippingCalc",
  "url": "https://clippingcalc.com/clipping-rates",
  "dataUrl": "https://clippingcalc.com/clipping-rates.json",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "citation": "ClippingCalc (2026). Clipping Rates Index (October 2026) [Data set]. Updated Oct 23, 2026. https://clippingcalc.com/clipping-rates",
  "generatedAt": "2026-10-23T07:02:38.513Z",
  "unit": "USD per 1,000,000 views",
  "liveCampaigns": 104,
  "headline": {
    "platform": "TIKTOK",
    "campaigns": 101,
    "avgPer1M": 1019.41,
    "medianPer1M": 1000,
    "minPer1M": 80,
    "maxPer1M": 3000,
    "medianCapPerPost": 500,
    "medianMinViews": 2000
  },
  "byType": {
    "MUSIC": {
      "label": "Music (edits)",
      "campaigns": 55,
      "medianCapPerPost": 450,
      "medianMinViews": 2000,
      "platforms": {
        "TIKTOK": {
          "campaigns": 55,
          "avgPer1M": 1252.55,
          "medianPer1M": 1000,
          "minPer1M": 130,
          "maxPer1M": 3000,
          "medianCapPerPost": 450,
          "medianMinViews": 2000,
          "smallSample": false
        },
        "INSTAGRAM": {
          "campaigns": 10,
          "avgPer1M": 1250,
          "medianPer1M": 1000,
          "minPer1M": 1000,
          "maxPer1M": 2000,
          "medianCapPerPost": 1000,
          "medianMinViews": 2000,
          "smallSample": false
        },
        "YOUTUBE": {
          "campaigns": 8,
          "avgPer1M": 1312.5,
          "medianPer1M": 1000,
          "minPer1M": 1000,
          "maxPer1M": 2000,
          "medianCapPerPost": 1000,
          "medianMinViews": 2000,
          "smallSample": false
        }
      }
    },
    "CLIPPING": {
      "label": "Clipping",
      "campaigns": 32,
      "medianCapPerPost": 1000,
      "medianMinViews": 2000,
      "platforms": {
        "TIKTOK": {
          "campaigns": 29,
          "avgPer1M": 934.48,
          "medianPer1M": 1000,
          "minPer1M": 100,
          "maxPer1M": 2500,
          "medianCapPerPost": 1000,
          "medianMinViews": 2000,
          "smallSample": false
        },
        "INSTAGRAM": {
          "campaigns": 27,
          "avgPer1M": 837.04,
          "medianPer1M": 1000,
          "minPer1M": 100,
          "maxPer1M": 2000,
          "medianCapPerPost": 750,
          "medianMinViews": 2000,
          "smallSample": false
        },
        "YOUTUBE": {
          "campaigns": 24,
          "avgPer1M": 854.17,
          "medianPer1M": 1000,
          "minPer1M": 100,
          "maxPer1M": 2000,
          "medianCapPerPost": 875,
          "medianMinViews": 2000,
          "smallSample": false
        }
      }
    },
    "LOGO": {
      "label": "Logo",
      "campaigns": 15,
      "medianCapPerPost": 250,
      "medianMinViews": 2000,
      "platforms": {
        "TIKTOK": {
          "campaigns": 15,
          "avgPer1M": 341.33,
          "medianPer1M": 140,
          "minPer1M": 80,
          "maxPer1M": 2000,
          "medianCapPerPost": 250,
          "medianMinViews": 2000,
          "smallSample": false
        },
        "INSTAGRAM": {
          "campaigns": 15,
          "avgPer1M": 341.33,
          "medianPer1M": 140,
          "minPer1M": 80,
          "maxPer1M": 2000,
          "medianCapPerPost": 250,
          "medianMinViews": 2000,
          "smallSample": false
        },
        "YOUTUBE": {
          "campaigns": 14,
          "avgPer1M": 337.14,
          "medianPer1M": 132.5,
          "minPer1M": 80,
          "maxPer1M": 2000,
          "medianCapPerPost": 300,
          "medianMinViews": 2000,
          "smallSample": false
        }
      }
    },
    "UGC": {
      "label": "UGC",
      "campaigns": 2,
      "medianCapPerPost": 650,
      "medianMinViews": 2034.5,
      "platforms": {
        "TIKTOK": {
          "campaigns": 2,
          "avgPer1M": 925,
          "medianPer1M": 925,
          "minPer1M": 750,
          "maxPer1M": 1100,
          "medianCapPerPost": 650,
          "medianMinViews": 2034.5,
          "smallSample": true
        },
        "INSTAGRAM": {
          "campaigns": 2,
          "avgPer1M": 925,
          "medianPer1M": 925,
          "minPer1M": 750,
          "maxPer1M": 1100,
          "medianCapPerPost": 650,
          "medianMinViews": 2034.5,
          "smallSample": true
        },
        "YOUTUBE": {
          "campaigns": 2,
          "avgPer1M": 925,
          "medianPer1M": 925,
          "minPer1M": 750,
          "maxPer1M": 1100,
          "medianCapPerPost": 650,
          "medianMinViews": 2034.5,
          "smallSample": true
        }
      }
    }
  },
  "distribution": {
    "platform": "TIKTOK",
    "unit": "USD per 1,000,000 views",
    "campaigns": 101,
    "buckets": [
      {
        "label": "Under $500",
        "campaigns": 25,
        "share": 24.75
      },
      {
        "label": "$500 to $999",
        "campaigns": 5,
        "share": 4.95
      },
      {
        "label": "$1,000 to $1,499",
        "campaigns": 42,
        "share": 41.58
      },
      {
        "label": "$1,500 to $1,999",
        "campaigns": 15,
        "share": 14.85
      },
      {
        "label": "$2,000 and up",
        "campaigns": 14,
        "share": 13.86
      }
    ],
    "shareUnit": "percent"
  },
  "topNiches": [
    {
      "niche": "MUSIC",
      "label": "Music",
      "campaigns": 46,
      "share": 44.23
    },
    {
      "niche": "MOVIES_AND_TV",
      "label": "Movies & TV",
      "campaigns": 43,
      "share": 41.35
    },
    {
      "niche": "MOTIVATION",
      "label": "Motivation",
      "campaigns": 42,
      "share": 40.38
    },
    {
      "niche": "LIFESTYLE",
      "label": "Lifestyle",
      "campaigns": 41,
      "share": 39.42
    },
    {
      "niche": "OTHER",
      "label": "Other",
      "campaigns": 39,
      "share": 37.5
    },
    {
      "niche": "SPORTS",
      "label": "Sports",
      "campaigns": 20,
      "share": 19.23
    },
    {
      "niche": "GAMING",
      "label": "Gaming",
      "campaigns": 16,
      "share": 15.38
    },
    {
      "niche": "ANIME_AND_MANGA",
      "label": "Anime & manga",
      "campaigns": 15,
      "share": 14.42
    },
    {
      "niche": "FITNESS",
      "label": "Fitness",
      "campaigns": 12,
      "share": 11.54
    },
    {
      "niche": "STREAMER",
      "label": "Streamers",
      "campaigns": 9,
      "share": 8.65
    }
  ],
  "history": {
    "granularity": "monthly mean of daily averages",
    "platform": "TIKTOK",
    "unit": "USD per 1,000,000 views",
    "firstDay": "2026-10-23",
    "series": {
      "MUSIC": [
        {
          "month": "2026-10",
          "avgPer1M": 1252.55,
          "days": 1
        }
      ],
      "CLIPPING": [
        {
          "month": "2026-10",
          "avgPer1M": 934.48,
          "days": 1
        }
      ],
      "LOGO": [
        {
          "month": "2026-10",
          "avgPer1M": 341.33,
          "days": 1
        }
      ],
      "UGC": [
        {
          "month": "2026-10",
          "avgPer1M": 925,
          "days": 1
        }
      ]
    }
  },
  "notes": [
    "Averages over fewer than 5 campaigns are flagged smallSample and are indicative only.",
    "Rates are campaign terms, not guaranteed earnings."
  ]
}